Stop Building Features, Start Validating Markets

The Feature Trap

We've all been there. The launch is coming up, but you think, "If we just add this one more feature, people will definitely buy it." This is the feature trap.

Features don't sell products. Solving painful problems sells products.

How to Validate Without Writing Code

You can validate almost any idea without writing a single line of code. Use tools like Figma to create realistic mockups. Use no-code tools like Webflow and Lemon Squeezy to take pre-orders. Do whatever it takes to prove that someone will hand over their credit card for the value you're promising.