Insights & Writings
Hard truths, unit economics, and brutal reality checks for founders. Dive into our latest strategies for building startups that survive.
Why 90% of Startups Fail (And How to Be in the 10%)
The Core Philosophy of Why 90% of Startups Fail (And How to Be in the 10%)In the startup world, there is a dangerous cult of the "Builder." We glorify the late-night co...
Stop Building Features, Start Validating Markets
The Core Philosophy of Stop Building Features, Start Validating MarketsIn the startup world, there is a dangerous cult of the "Builder." W...
The Danger of 'Yes Men' in Startup Validation
The Core Philosophy of The Danger of 'Yes Men' in Startup ValidationIn the startup world, there is a dangerous cult of the "Builder." We g...
How to Calculate Unit Economics Before You Launch
The Core Philosophy of How to Calculate Unit Economics Before You LaunchIn the startup world, there is a dangerous cult of the "Builder." ...
B2B vs B2C: Which is easier to validate?
The Core Philosophy of B2B vs B2CIn the startup world, there is a dangerous cult of the "Builder." We glorify the late-night coding sessio...
The 'Anti-Roadmap': What NOT to Build
The Core Philosophy of The 'Anti-Roadmap'In the startup world, there is a dangerous cult of the "Builder." We glorify the late-night codin...
Data-Driven Decisions: Killing Your Darlings
The Core Philosophy of Data-Driven DecisionsIn the startup world, there is a dangerous cult of the "Builder." We glorify the late-night co...
The Zero-Code MVP: Validating with Air and Smoke
The Core Philosophy of The Zero-Code MVPIn the startup world, there is a dangerous cult of the "Builder." We glorify the late-night coding...
Pricing Psychology: Why Free is the Most Expensive Tier
The Core Philosophy of Pricing PsychologyIn the startup world, there is a dangerous cult of the "Builder." We glorify the late-night codin...
Churn Analysis: Reading the Leaves of Failed Startups
The Core Philosophy of Churn AnalysisIn the startup world, there is a dangerous cult of the "Builder." We glorify the late-night coding se...
The Growth Hacking Myth: Why Retention Trumps Acquisition
The Core Philosophy of The Growth Hacking MythIn the startup world, there is a dangerous cult of the "Builder." We glorify the late-night ...