Insights & Writings
Hard truths, unit economics, and brutal reality checks for founders. Dive into our latest strategies for building startups that survive.
Why 90% of Startups Fail (And How to Be in the 10%)
The most common mistake founders make isn't writing bad code—it's writing good code for a product nobody wants. Here's how to avoid the trap.
Stop Building Features, Start Validating Markets
Your MVP shouldn't take 6 months to build. In fact, your MVP might not need to be a product at all. Learn how to use 'Smoke Test' validation.
The Danger of 'Yes Men' in Startup Validation
Friends and family will almost always tell you your idea is great. Here is why you need brutal, unbiased AI feedback before quitting your day job.
How to Calculate Unit Economics Before You Launch
If your CAC is higher than your LTV, your startup is doomed. We break down the math you must do before writing a single line of code.
B2B vs B2C: Which is easier to validate?
Selling to businesses requires a completely different validation strategy than selling to consumers. Which path is right for your next idea?
The 'Anti-Roadmap': What NOT to Build
Success is often defined by what you choose not to do. Learn how to create an anti-roadmap to stay focused on what actually matters.